logotype refresh

Examples Activities Deliverables

Sometimes an existing logotype has a strong history and brand recognition but needs improvements regarding legibility and professionalism. Many times all a logo needs is refinement, rather than a full redesign, to keep it fresh, functional, and competitive. Hakon & Maren can refresh your existing logo and elevate it to the next level.

Examples: Before & After

 

 

 

 

 

Activities

• Define: Review functional and brand requirements.
• Design: Explore typographic, color, and layout options; refine artwork.
• Develop: Create vector and bitmap graphic assets; create identity guide.

Deliverables

• EPS Files (vector) for print and professional vendor uses.
• JPG Files (bitmap) for desktop and web use.
• Identity Design Guide covering logotype requirements like color, typography, and placement.